Opportunity Areas are specific calls to action that guide our community during the Ideas Phase. They serve as provocations that are intentionally aligned with our Challenge topic and partner priorities, while ripe for innovation. Regardless of the Opportunity Areas chosen, the hope is that all ideas will approach the Challenge question through the lens of accessibility. This will encourage us to learn from outliers, and be critical about the ways in which our solutions can be applied to various populations and different persona communities. Paying attention to users outside the mainstream will help us uncover hidden insights and work-around solutions that will strengthen the broader vaccine innovation system as a whole.
1. Enhancing service quality and accountability
High quality service delivery is vital to ensure that parents and caregivers have a positive experience at the health facility, and are motivated and able to return. Ideas in this category may touch on interpersonal communication, motivation, and community planning.
2. Engaging communities and shaping social norms
Evidence-based social and behavioral change activities focus on improving community awareness and knowledge, creating and continually reinforcing positive social norms towards immunization, as well as providing individualized reminders on where/when to go for services and timely motivational ‘nudges.' This helps to bridge the ‘intention to action’ gap. Ideas in this category may touch on norm setting, behavior nudging, and social/behavioral adjustments via technology or community programming.
3. Managing risks and building resilience
Sustaining public trust and confidence in immunization is a key objective of national immunization programs, but certain events can erode confidence in vaccines, and in the systems delivering them. Ideas in this category may touch on encouraging healthy strengthening of risk capacity, social listening to build resilience, and leveraging media engagement for transparency.
4. Building social and political will
Immunization programs benefit from building social and political will from the grassroots level up. Ideas in this category may touch on leveraging cross-sector influencers, supporting and connecting Civil Society Organizations, and ultimately enabling policy.
5. Using social data for learning and decision-making
Strategic and effective use of quantitative and qualitative data is vital for the success of demand generation efforts and provides a strong foundation for monitoring, learning, making adjustments, and communicating the success of interventions. Ideas in this category may rely on data systems and tools to appropriately understand the real-time status of caregiver experiences and inform further development of innovations.
.png)
