It has to be easy and convient for the consumer to pick australian made and produced produce. Why not divide the supermarket! How would we do this? Have aisles 1 -10 for australian goods and the remaining aisles have imported produced. This way the eco consumer can go straight to one area and know without a doubt that they are buying Australian produce without having to read every label for every product. Therfore is might also result in a change of habit in the community.