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Atopic dermatitis (AD) affects as many as 1 in 10 people around the world, making it one of the most common skin conditions [1],[2],[3]. The unpredictable nature of this chronic inflammatory disease means persistent symptoms – including itch, skin dryness, flaking, cracking, bleeding and oozing – may suddenly worsen [4]. Particularly for those with more severe forms, AD can cause substantial disruption to everyday life – from the physical discomfort, to the emotional toll it can take [4],[5].
Not knowing if you’ll feel able to face the day when you wake up in the morning requires patience and flexibility from people living with AD, but also from those they engage with.
Last year, the ‘Agents of Change’ AD Challenge focused on helping break social stigma to put a stop to the bullying faced by those with AD. This year we’re calling upon all of you—the AD community, health innovators, and everyone around the world who has ever lived with day-to-day unpredictability—to submit your ideas.
Let’s find creative ways to help people living with AD navigate the unpredictability of their disease, and help those around them to better understand its uncertainty.
We're looking for ideas that are (more details to be shared during Challenge launch):
- Patient-centered / human-centered
- Anchored in creativity
- Locally focused
- Measurable
- Feasible
