Although the article in
Design Week is talking about what designers can bring to start-ups in general, it's very interesting to see that they have listed web start-ups Tumblr, YouTube and AirBnB as good examples - these are all web start-ups!
I originally trained as an industrial designer then spent a number of years working in branding. I soon realised that I wanted to be more socially minded and did a Masters in Design for Development at Kingston University.
With the experience of leading successful design projects for a variety of organisations, I've been able to focus my skills on social design and community engagement.
I have a real passion for creating cohesion, empowering others and collaboration - whether it's through designing campaigns, facilitating workshops or managing projects, I enjoy engaging with the end user, gaining a deep understanding of a problem and being creative in a non-traditional way.
I teach on the Kingston University Sustainable Design MA (#SusDes) course and am developing the winning 'My Fail Tale' concept from the Web entrepreneur challenge.