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Rob Adams: Quantifying the Impact of Good Urban Design

Rob Adams is the architect and urban planner who guided the revitalization of Melbourne. His wisdom is not just in creating innovative urban design strategies, but communicating their value as hard facts that the most pragmatic citizen understands.

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Some citizens criticize sustainable design and urban revitalization projects because proponents can't or won't quantify the value of their designs. Adams' talents are in performing thorough, analytical research and having the discipline to measure the impact of his work. He is impeccable at defending his work with thoughtful research and sound rationale.


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