To date, neonatal mHealth SMS programs have taken two forms: reminders sent to expectant mothers, and reporting done by certified health workers. mBaby asks the question - what if we combined the two, making the reminders actionable? Real-time reminders and concrete calls-to-action will help health workers get a clearer picture of their patients' well-being and habits. In addition, these actionable reminders will ensure mothers get quality information and concrete steps to keep themselves - and their babies - healthy.
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