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"Yo-Mama" Iron and Folic Acid Fortified Yogurt for Pregnant Moms

A "Yo-Mama" iron and folic acid fortified yogurt could be locally produced and distributed to pregnant moms by "Yogurt Mom" micro businesses.

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A "Yo-Mama" iron and folic acid fortified yogurt could be locally produced and distributed to pregnant moms by "Yogurt Mom" micro businesses.


A "Get One Give One" mobile campaign could help finance local yogurt production facilities. SMS coupons can entitle you to a free "Yo-Mama" yogurt for the duration of your pregnancy.


Grameen Danone and Western Heads East have already accumulated significant field experience deploying this intervention but they have not specifically targeted pregnant women. Let's make this happen.


http://www.westernheadseast.ca/

http://www.grameencreativelab.com/live-examples/grameen-danone-foods-ltd.html

How could this work in a low-literacy context?

Showcase pregnant women celebrities relishing the iron and folic acid fortified "Yo-Mama" yogurt! Market it in a special aspirational container (See Meena's Inspiration).

Which partners could help realise and deliver this solution?

  • Oxfam
  • Nokia
  • Mobile operators
  • NGOs
  • Government
  • Other - Feel free to elaborate in your description of the concept
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ATTACHMENTS

tanzaniayogurtmamas.pdf

Tanzania Yogurt Mamas

probiotics-for-mother-and-child.pdf

Probiotics for Mother and Child

folic-acid-yogurt-fortification.pdf

Folic Acid Yogurt Fortification

manufacture-and-quality-of-iron-fortified-yogurt.pdf

Manufacture and quality of iron-fortified yogurt

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Avi, this is a very good, practical idea.
R&E

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