THE SCALE OF THE PROBLEM1,000 women die every day in pregnancy and childbirth – adding up to more than 350,000 deaths each year. Over 90% are preventable.
In 2000 world leaders set themselves a set of targets to significantly reduce poverty around the world, MDG 5, to reduce maternal deaths by three quarters, is the most off-track of all the MDGs.
The causes of maternal mortality are multi-faceted and deeply engrained in gender inequalities and decades of under investment in public health care.
Some of the big issues
Cost of healthcare – User fees for health care push 100 million people into poverty each year and block access to skilled birth attendance for those too poor to pay.
Healthcare personnel stretched – Just 1 more midwife could save the lives of 219 women. 700,000 more Midwives are needed to achieve the Millennium Development Goal to reduce maternal deaths by 75% by 2015. Overall the World Health Organisation has estimated that over 4 million more health workers are needed around the world.
General access to information and care during pregnancy and childbirth – Women need more access to basic information on safe motherhood and to their right to decent quality health care based on need and not ability to pay. Information can help empower women to claim their rights and protect the health of themselves and their unborn child.
Gender inequality – Women and girls have less access to education, assets, services, and security, in general - 12 percent of women suffer domestic violence during pregnancy – WHO multi country study, 2005.
Access to education in general - Women who complete primary education marry later, exercise better birth control and are more likely to use modern health services – K. Watkins, Oxfam Education Report, Oxfam GB, 2001
PHASE 1 – INSPIRATIONIn the Inspiration phase, we’re asking you to look around and tell us what inspirations are already out there around this issue…
What are some existing products/services/campaigns (anywhere in the World) that are improving health (any type of health issue, not just maternal) in the community?
What are some of your own experiences with maternal health and where did the system succeed or fail for you? How could it be improved?
PHASE 2 – CONCEPTINGIn the Concepting phase, we’ll ask the community to contribute their own mobile solutions to improve maternal health. These could be new products, services, campaigns, systems.
We’ll ask you to think a little deeper about the feasibility of your concept from technology and business perspectives.
PHASE 3 - APPLAUDING & EVALUATIONOnce the Concepting phase is completed, we'll ask the community to return and applaud their favourite concepts. The top concepts will also be evaluated more thoroughly for criteria like business viability and technological feasibility.
Oxfam is a vibrant global movement of passionate, dedicated people overcoming poverty together. Since our creation in 1942
Oxfam has consistently been at the forefront of identifying new ways to tackle poverty. People power drives everything we do. From saving lives and developing projects that put poor people in charge of their lives and livelihoods, to campaigning for change that lasts.
To have the biggest possible impact on the lives of poor people worldwide, Oxfam concentrates on three interlinked areas of work:
ABOUT NOKIAMobile phones used to be toys for yuppies. Now, they have become tools for development. Nokia's aim is to see that the potential of mobile phones is fulfilled.
The goal for this challenge is a happy, healthy mother and child. Even though the challenge is structured around mobile technology, our view is that it isn't really about the technology, it's about what you do with it. Of course, that's a marketing slogan but it's also true.
If you would like to promote the challenge in your office, feel free to download this challenge poster and post it up where people can see it.