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Winning concepts

We’re excited to announce the Winning Concepts for our Local Food Challenge! Congratulations to our Top 10 and a big shout-out to the entire Community for your incredible work.  We've had the best response ever to this spirited challenge. Hopefully you might even be inspired to try out something from them in your own community!

Congratulations to all our contributors!

Contribution list

UPDATED! This is an idea for a public kitchen where you can go and bring any product you would like to process, fruit for juices or marmelade, vegetables for pickles, meet or fish for smoking... The shop provides the necessary equipment as well as trained persons - "grandmas" - who can explain how to do it. People come and produce their own food!

Fruit and veg have become size 8 models. They all look identical, they all glisten, radiate and scream "look at me, I'm perfect". Following generations of comfortability with mass produced identicalness, we've forgotten about the vibrancy and dynamism that comes when we don't conform to drone like standards and expectations. Every living thing is different, evolution create a beautiful mash-up of mutations and surprises. Too often, a vast volume of fruit and veg is simply discarded, because the producers think we're too dainty and petite to handle true natural difference and uniqueness in the products we buy. Let's embrace fruit and veg with character, we have become scared of difference. Let's open our minds and cherish the unconventionals!

UPDATED: Although interactive apps are useful, another possibility for an app is a prebuilt app that can be used offline like an encyclopedia that focuses on food production and consumption. Accessing the information doesn’t have to take place at a store or market, but anywhere (even if you don’t have WiFi or 3G). However, there will be a WiFi component enabled (such as QR code look up feature, ability to push content up to the database, etc.). For the sake of this concept I’m going to refer to it as the Queensland Eatcyclopedia App. I’ve made some mock-ups that would best describe the general features of such an app.

What if food trucks sold fresh produce instead of hotdogs? Traveling vendors can set-up shop in different neighborhoods on specific days in order to provide fresh food to locals. By providing mobile service, particularly to under-served urban neighborhoods, many different groups benefit. Because these trucks travel to different neighborhoods each day, they can also share new ideas and improve the scalability of the project.

(Initial concept is below) ** Update** Since building upon this concept through some intense brainstorming with everyone at the OpenIDEO workshop in Brisbane, this concept has developed into 'The Super Challenge: An Australian Event', which (as shown in the diagram below) is a multimedia extravaganza to bring Aussie supermarkets (in a positive light) into a public forum through the media to engage in the conversation: what does the supermarket of the future look like? How can the supermarket support local food production? Pairing up supermarket retailers with designers, this event would be held in a public space or art space, in which the future supermarket would be brainstormed/designed/prototyped during a live event. This event would be filmed by Australian TV and developed into a documentary/reality show, and would also include an iphone app & web platform as well.

A startup business that boosts food traceability and brings producers closer to consumers. The startup would create a wiki style platform for food providers to share their provenance and information on their products. It would sell kits to schools to enable kids to print off batches of QR code stickers specific to each producer / product for the producer to place on the product / packaging. Enable producers to occasionally offer 'golden ticket' winning QR codes to offer prizes and encourage consumers to read the codes...

Learning from the repeated success of the <a href="http://www.cityofrochester.gov/publicmarket/">Rochester Public Market</a>, I am suggesting developing a program or organization (i.e. Farmers-Market-in-a-Box, similar to http://imaginationplayground.org/) meant to have a direct collaboration with local city governments to build more permanent farmers market structures. These structures would be strategically located between low and middle class neighborhoods, with varying ethnicities, crime and education levels; as opposed to higher income neighborhoods, exclusively serving consumers with disposable incomes. The location should be risk-taking and near key city lines separating disparate social groups. This key geographic decision would promote social integration, dialog between all types of eaters and growers who wouldn't otherwise meet, healthy affordable food that is accessible to a wider range of consumers and it would increase market schedule flexibility encouraging repeat visits.

Inspired by artist "open studio" days, the Queensland government could sponsor a 4x yearly "Open House" day at local farms to get urban residents more connected to their local food producers. During the seasonal Open House days, urbanites would get the chance to visit local farms on a "Farm Crawl" and participate in activities like harvesting and cooking lessons. A "Farm Crawl" bus could provide hop on, hop off transport for car-less city residents. Each participant would be provided with a basket to collect food that's picked (or purchased) from each of the farms visited.

Participating schools will source 50% of their food within 50 miles and the other 50% is sourced within Australasia.