OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

Refinement

Congratulations to our Top 20 contributors and welcome to the Refine Phase. Boy, it was hard getting from 620 concepts to 20!  There were so many great ideas and we thank you all for your hard work.

Thanks for all the input on helping to shape these ideas.  You'll also see some feedback from the workshop at the Ideas Festival last week.  Head now to the Evaluation Phase where you can answer some questions to assess the Top 20 for their all-round awesomeness.

Contribution list

Wouldn't it be great to have a better understanding of where the food in our supermarkets comes from? Imagine if you could scan a bar code and be shown instant information on where the food has come from, who the producer is and how long it took to grow/produce?

Wouldn't it be great to have a better understanding of where the food in our supermarkets comes from? Imagine if you could scan a bar code and be shown instant information on where the food has come from, who the producer is and how long it took to grow/produce?

Photo of Louise Wilson

UPDATED! This is an idea for a public kitchen where you can go and bring any product you would like to process, fruit for juices or marmelade, vegetables for pickles, meet or fish for smoking... The shop provides the necessary equipment as well as trained persons - "grandmas" - who can explain how to do it. People come and produce their own food!

UPDATED! This is an idea for a public kitchen where you can go and bring any product you would like to process, fruit for juices or marmelade, vegetables for pickles, meet or fish for smoking... The shop provides the necessary equipment as well as trained persons - "grandmas" - who can explain how to do it. People come and produce their own food!

Photo of Veronika

Fruit and veg have become size 8 models. They all look identical, they all glisten, radiate and scream "look at me, I'm perfect". Following generations of comfortability with mass produced identicalness, we've forgotten about the vibrancy and dynamism that comes when we don't conform to drone like standards and expectations. 

Every living thing is different, evolution create a beautiful mash-up of mutations and surprises. Too often, a vast volume of fruit and veg is simply discarded, because the producers think we're too dainty and petite to handle true natural difference and uniqueness in the products we buy.

Let's embrace fruit and veg with character, we have become scared of difference.  Let's open our minds and cherish the unconventionals!

Fruit and veg have become size 8 models. They all look identical, they all glisten, radiate and scream "look at me, I'm perfect". Following generations of comfortability with mass produced identicalness, we've forgotten about the vibrancy and dynamism that comes when we don't conform to drone like standards and expectations. Every living thing is different, evolution create a beautiful mash-up of mutations and surprises. Too often, a vast volume of fruit and veg is simply discarded, because the producers think we're too dainty and petite to handle true natural difference and uniqueness in the products we buy. Let's embrace fruit and veg with character, we have become scared of difference. Let's open our minds and cherish the unconventionals!

Photo of David Stocks

UPDATED: Although interactive apps are useful, another possibility for an app is a prebuilt app that can be used offline like an encyclopedia that focuses on food production and consumption. Accessing the information doesn’t have to take place at a store or market, but anywhere (even if you don’t have WiFi or 3G). However, there will be a WiFi component enabled (such as QR code look up feature, ability to push content up to the database, etc.). For the sake of this concept I’m going to refer to it as the Queensland Eatcyclopedia App. I’ve made some mock-ups that would best describe the general features of such an app.

UPDATED: Although interactive apps are useful, another possibility for an app is a prebuilt app that can be used offline like an encyclopedia that focuses on food production and consumption. Accessing the information doesn’t have to take place at a store or market, but anywhere (even if you don’t have WiFi or 3G). However, there will be a WiFi component enabled (such as QR code look up feature, ability to push content up to the database, etc.). For the sake of this concept I’m going to refer to it as the Queensland Eatcyclopedia App. I’ve made some mock-ups that would best describe the general features of such an app.

Photo of Sina Mossayeb

What if food trucks sold fresh produce instead of hotdogs?  Traveling vendors can set-up shop in different neighborhoods on specific days in order to provide fresh food to locals.  By providing mobile service, particularly to under-served urban neighborhoods, many different groups benefit. Because these trucks travel to different neighborhoods each day, they can also share new ideas and improve the scalability of the project.

What if food trucks sold fresh produce instead of hotdogs? Traveling vendors can set-up shop in different neighborhoods on specific days in order to provide fresh food to locals. By providing mobile service, particularly to under-served urban neighborhoods, many different groups benefit. Because these trucks travel to different neighborhoods each day, they can also share new ideas and improve the scalability of the project.

Photo of Cory Quach

(Revised 5.19.11) Discover Local is a credit card that is designed to enhance the local producer's ability to create value for the customer, while increasing customer awareness and loyalty.

(Revised 5.19.11) Discover Local is a credit card that is designed to enhance the local producer's ability to create value for the customer, while increasing customer awareness and loyalty.

Photo of An Old Friend

(Initial concept is below) 

** Update**
Since building upon this concept through some intense brainstorming with everyone at the OpenIDEO workshop in Brisbane, this concept has developed into 'The Super Challenge: An Australian Event', which (as shown in the diagram below) is a multimedia extravaganza to bring Aussie supermarkets  (in a positive light) into a public forum through the media to engage in the conversation: what does the supermarket of the future look like? How can the supermarket support local food production? Pairing up supermarket retailers with designers, this event would be held in a public space or art space, in which the future supermarket would be brainstormed/designed/prototyped during a live event. This event would be filmed by Australian TV and developed into a documentary/reality show, and would also include an iphone app & web platform as well.

(Initial concept is below) ** Update** Since building upon this concept through some intense brainstorming with everyone at the OpenIDEO workshop in Brisbane, this concept has developed into 'The Super Challenge: An Australian Event', which (as shown in the diagram below) is a multimedia extravaganza to bring Aussie supermarkets (in a positive light) into a public forum through the media to engage in the conversation: what does the supermarket of the future look like? How can the supermarket support local food production? Pairing up supermarket retailers with designers, this event would be held in a public space or art space, in which the future supermarket would be brainstormed/designed/prototyped during a live event. This event would be filmed by Australian TV and developed into a documentary/reality show, and would also include an iphone app & web platform as well.

Photo of Charlotte Fliegner

Producers selling at Farmers' Markets like the returns generated by their direct-to-retail mode – but have a risk of unsold produce at the close of the market. Developing a subscription list of consumers who would be keen to buy surplus stock and messaging them when this is available could counter this risk.

Producers selling at Farmers' Markets like the returns generated by their direct-to-retail mode – but have a risk of unsold produce at the close of the market. Developing a subscription list of consumers who would be keen to buy surplus stock and messaging them when this is available could counter this risk.

Photo of Paul Keys

Central to this model is a local incubator kitchen and food storage space. Acting as a multi-sided platform, the incubator kitchen serves both a network of regional to local farmers and the urban community. Food entrepreneurs are emerging everywhere. They are the individuals challenging the confines of our current food system, driving innovation and change, and reconnecting lost ties that cultivate the deep connection between individuals, their communities, and the simple act of eating. As food entrepreneurs ourselves, we have created a scalable model that increases market access for regional to local farmers, cultivates food entrepreneurs, and provides increased access to nutrient rich high-value foods within diverse urban markets, specifically targeting low-income low-access areas.

Central to this model is a local incubator kitchen and food storage space. Acting as a multi-sided platform, the incubator kitchen serves both a network of regional to local farmers and the urban community. Food entrepreneurs are emerging everywhere. They are the individuals challenging the confines of our current food system, driving innovation and change, and reconnecting lost ties that cultivate the deep connection between individuals, their communities, and the simple act of eating. As food entrepreneurs ourselves, we have created a scalable model that increases market access for regional to local farmers, cultivates food entrepreneurs, and provides increased access to nutrient rich high-value foods within diverse urban markets, specifically targeting low-income low-access areas.

Photo of Samantha Harmon

A startup business that boosts food traceability and brings producers closer to consumers.  The startup would create a wiki style platform for food providers to share their provenance and information on their products.  It would sell kits to schools to enable kids to print off batches of QR code stickers specific to each producer / product for the producer to place on the product / packaging.  Enable producers to occasionally offer 'golden ticket' winning QR codes to offer prizes and encourage consumers to read the codes...

A startup business that boosts food traceability and brings producers closer to consumers. The startup would create a wiki style platform for food providers to share their provenance and information on their products. It would sell kits to schools to enable kids to print off batches of QR code stickers specific to each producer / product for the producer to place on the product / packaging. Enable producers to occasionally offer 'golden ticket' winning QR codes to offer prizes and encourage consumers to read the codes...

Photo of Tom  Hulme

The Queensland Local Food Exchange is a food exchange modeled after better known stock exchanges. Producers can register their crops/produce and consumers can buy directly from the producers. Prices, of course, will vary with supply and demand.

The Queensland Local Food Exchange is a food exchange modeled after better known stock exchanges. Producers can register their crops/produce and consumers can buy directly from the producers. Prices, of course, will vary with supply and demand.

Photo of Arjan Tupan

For achieving this rethinking and implementing change successfully, we require the understanding of the holistic network behind the current situation. Below I suggest a change-process which emphasises exactly that necessity: the Multilevel Service Design Approach. By looking at the bigger picture, this approach allows the identification of underlying problem areas and enables the (re)design of better solution together with all stakeholders.

For achieving this rethinking and implementing change successfully, we require the understanding of the holistic network behind the current situation. Below I suggest a change-process which emphasises exactly that necessity: the Multilevel Service Design Approach. By looking at the bigger picture, this approach allows the identification of underlying problem areas and enables the (re)design of better solution together with all stakeholders.

Photo of Jakob Trischler

(UPDATED) 
A state funded TV advertising campaign that promotes a fun "I'm not from far away!" label. Local producers within the state have the option of purchasing the government subsidised label to include on their products if they would like to benefit from the exposure of the campaign.

(UPDATED) A state funded TV advertising campaign that promotes a fun "I'm not from far away!" label. Local producers within the state have the option of purchasing the government subsidised label to include on their products if they would like to benefit from the exposure of the campaign.

Photo of Ben Hall

Instead of having food festivals and farmers markets separate from one another, how about pair farmers and food vendors side-by-side at a combined farmers and food market, where chefs cook up tasty meals built from the farmer's bounty.

Instead of having food festivals and farmers markets separate from one another, how about pair farmers and food vendors side-by-side at a combined farmers and food market, where chefs cook up tasty meals built from the farmer's bounty.

Photo of Robin Waldroup

Learning from the repeated success of the <a href="http://www.cityofrochester.gov/publicmarket/">Rochester Public Market</a>, I am suggesting developing a program or organization (i.e. Farmers-Market-in-a-Box, similar to http://imaginationplayground.org/) meant to have a direct collaboration with local city governments to build more permanent farmers market structures. These structures would be strategically located between low and middle class neighborhoods, with varying ethnicities, crime and education levels; as opposed to higher income neighborhoods, exclusively serving consumers with disposable incomes. The location should be risk-taking and near key city lines separating disparate social groups. This key geographic decision would promote social integration, dialog between all types of eaters and growers who wouldn't otherwise meet, healthy affordable food that is accessible to a wider range of consumers and it would increase market schedule flexibility encouraging repeat visits.

Learning from the repeated success of the <a href="http://www.cityofrochester.gov/publicmarket/">Rochester Public Market</a>, I am suggesting developing a program or organization (i.e. Farmers-Market-in-a-Box, similar to http://imaginationplayground.org/) meant to have a direct collaboration with local city governments to build more permanent farmers market structures. These structures would be strategically located between low and middle class neighborhoods, with varying ethnicities, crime and education levels; as opposed to higher income neighborhoods, exclusively serving consumers with disposable incomes. The location should be risk-taking and near key city lines separating disparate social groups. This key geographic decision would promote social integration, dialog between all types of eaters and growers who wouldn't otherwise meet, healthy affordable food that is accessible to a wider range of consumers and it would increase market schedule flexibility encouraging repeat visits.

Photo of Lauren Dellaquila

Inspired by artist "open studio" days, the Queensland government could sponsor a 4x yearly "Open House" day at local farms to get urban residents more connected to their local food producers. During the seasonal Open House days, urbanites would get the chance to visit local farms on a "Farm Crawl"  and participate in activities like harvesting and cooking lessons. A "Farm Crawl" bus could provide hop on, hop off transport for car-less city residents. Each participant would be provided with a basket to collect food that's picked (or purchased) from each of the farms visited.

Inspired by artist "open studio" days, the Queensland government could sponsor a 4x yearly "Open House" day at local farms to get urban residents more connected to their local food producers. During the seasonal Open House days, urbanites would get the chance to visit local farms on a "Farm Crawl" and participate in activities like harvesting and cooking lessons. A "Farm Crawl" bus could provide hop on, hop off transport for car-less city residents. Each participant would be provided with a basket to collect food that's picked (or purchased) from each of the farms visited.

Photo of Rachel  Greenwald

Celebrate QLD's multiculturalism and cultural diversity and how it links to food.  Refugee and migrants are important parts of our community and contribute to our food culture (examples growing Asian greens, tropical fruits).  It helps send the message of local food to communities who are typically not targeted in policy.

Celebrate QLD's multiculturalism and cultural diversity and how it links to food. Refugee and migrants are important parts of our community and contribute to our food culture (examples growing Asian greens, tropical fruits). It helps send the message of local food to communities who are typically not targeted in policy.

Photo of Yen

Participating schools will source 50% of their food within 50 miles and the other 50% is sourced within Australasia.

Participating schools will source 50% of their food within 50 miles and the other 50% is sourced within Australasia.

Photo of Jennifer Tam

With the majority of govt. Agricultural-Subsidies reaching out to only large-scale farmers, India's predominant small-scale farming communities are left in the shade. Besides the lack of support the farmers face adverse weather conditions resulting in inconsistent production forcing farmers to hike the price of their produce that is unaffordable by urban consumers (a recent incident : http://goo.gl/F6Y2O )

With the majority of govt. Agricultural-Subsidies reaching out to only large-scale farmers, India's predominant small-scale farming communities are left in the shade. Besides the lack of support the farmers face adverse weather conditions resulting in inconsistent production forcing farmers to hike the price of their produce that is unaffordable by urban consumers (a recent incident : http://goo.gl/F6Y2O )

Photo of Kaushik Eshwar