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Animation. A learning tool.

People can get in touch with the needs and difficulties in a ludic way. Animation movies (Pixar is the benchmark or could be the producer) can communicate without being boring, educate without being paternalist. I think the developing of a character who has this health problem could make people be interested in the issue.

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• Develop a story or study a real story to create an animation movie.

• This movie should be considered a learning tool for schools and hospitals.

• The website of the movie can connect people - donators and donate. So the platform will be a Happiness website for bringing solution to the issue.

Which barrier(s) does your concept address?

  • Cost
  • Fear
  • Misunderstanding
  • Time
  • Feeling rushed
  • Cultural beliefs

Which step(s) of the journey does your concept apply to?

  • Awareness
  • Registration
  • Donation
  • Spread the word
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Love this idea - making a connection through a cartoon is great.

On a real tangent (but hope you see the value!), it reminds me of the 'Habbit' character you can make of yourself to see how much carbon you use. It creates a disfigured character of yourself related to your energy use habits.

could the character/animation play on certains areas that people don't necessarily associate with bone marrow issues?

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