OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more
103 of 180
Contribution

Family Centered Grocery Store

A series of family and children centered grocery stores that are designed specifically to engage children in the grocery shopping experience.

Written by

A cross between a grocery store and a children's museum!
Imagine a grocery store with a small door at the entrance just for kids, and grocery carts designed specifically for them and their height. All of the signage and marketing would be directed at kids and family.


In the produce section, fruits and veg could be organized by colour so kids can easily find what they are looking for, and can be encourage to eat a variety of colours of fruit and veg. Produce would be at a height accessible to children. Similar to some other ideas, their could be mascots or food characters.


There could be photographs and facts about where the food came from and how it is grown. Check out counters would also be at an accessible height.


Grocery carts could be divided into sections based on the food groups...with the size of the section/basket having a relationship to the Food Guide Portions. (Small basket for treats, large basket for fruits and vegetables etc.)


It can be a stressful experience for parents to take their children with them grocery shopping. These stores would be designed specifically to cater to families, and would have family friendly staff. There could be booths with food samples of different healthy options.


It would create a positive, fun food experience, that would engage children and families on a weekly basis when they do their grocery shopping. It would give children a sense of control over their food choices, and encourage healthy eating.


Instead of approaching individual food producers to direct their marketing at children, you change the marketing of grocery stores and the entire experience.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Peer Pressure
  • Lack of Knowledge
2.5k 4 13

4 comments

Join the conversation:

Comment

Unique contribution - I love the concept!

I just read this article on redesigning grocery stores: http://urbanland.uli.org/Articles/2011/Mar/NewbergGrocery Perhaps an indication that the market is interested in a new grocery experience!

View all comments