The Challenge

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How might we improve maternal health with mobile technologies for low-income countries? read the brief

Idea

"Yo-Mama" Iron and Folic Acid Fortified Yogurt for Pregnant Moms

A "Yo-Mama" iron and folic acid fortified yogurt could be locally produced and distributed to pregnant moms by "Yogurt Mom" micro businesses.
A "Yo-Mama" iron and folic acid fortified yogurt could be locally produced and distributed to pregnant moms by "Yogurt Mom" micro businesses.


A "Get One Give One" mobile campaign could help finance local yogurt production facilities. SMS coupons can entitle you to a free "Yo-Mama" yogurt for the duration of your pregnancy.


Grameen Danone and Western Heads East have already accumulated significant field experience deploying this intervention but they have not specifically targeted pregnant women. Let's make this happen.


http://www.westernheadseast.ca/

http://www.grameencreativelab.com/live-examples/grameen-danone-foods-ltd.html
How could this work in a low-literacy context?
Showcase pregnant women celebrities relishing the iron and folic acid fortified "Yo-Mama" yogurt! Market it in a special aspirational container (See Meena's Inspiration).
Which partners could help realise and deliver this solution?
  1. Oxfam
  2. Nokia
  3. Mobile operators
  4. NGOs
  5. Government
  6. Other - Feel free to elaborate in your description of the concept

Comments

Join the conversation and post a comment.

Richard and Elly in Kfar Yona

March 21, 2011, 21:56PM
Avi, this is a very good, practical idea.
R&E

Sarah Fathallah

February 22, 2011, 19:31PM
Brilliant idea in its simplicity! Thanks for this concept Avi.

Alessandro Ortega

February 22, 2011, 11:49AM
"Let your food be your medicine!" Is not it?
The idea is very good, and gives good result! Let us replicate it!
Anemia, for example, is the big villain behind the bleeding and infections. A healthy mother and strong will have more chances to survive a complicated delivery. Congratulations Avi!
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