The Challenge


How might we increase the number of registered bone marrow donors to help save more lives? read the brief


Animation. A learning tool.

People can get in touch with the needs and difficulties in a ludic way. Animation movies (Pixar is the benchmark or could be the producer) can communicate without being boring, educate without being paternalist.
I think the developing of a character who has this health problem could make people be interested in the issue.
• Develop a story or study a real story to create an animation movie.

• This movie should be considered a learning tool for schools and hospitals.

• The website of the movie can connect people - donators and donate. So the platform will be a Happiness website for bringing solution to the issue.

Which barrier(s) does your concept address?
  1. Cost
  2. Fear
  3. Misunderstanding
  4. Time
  5. Feeling rushed
  6. Cultural beliefs
Which step(s) of the journey does your concept apply to?
  1. Awareness
  2. Registration
  3. Donation
  4. Spread the word


Join the conversation and post a comment.

Louise Wilson

March 29, 2011, 13:20PM
Love this idea - making a connection through a cartoon is great.

On a real tangent (but hope you see the value!), it reminds me of the 'Habbit' character you can make of yourself to see how much carbon you use. It creates a disfigured character of yourself related to your energy use habits.

could the character/animation play on certains areas that people don't necessarily associate with bone marrow issues?


March 25, 2011, 02:32AM
I enjoy this idea a lot too! I had also thought that an animation would be a good way to put a friendly face on the actual, physical process of donation. Creating a pleasant animation with a silly character (getting blood drawn, getting an injection) might be
easier to take than reading about it or seeing images of a real human.

Also, I would suggest that even though a cute animation connects with kids, it's likely to be appealing to many adults as well. (think Finding Nemo)

Ashley Jablow

March 23, 2011, 21:15PM
What a nice way to make the topic of bone marrow donation a little less scary, especially for kids! Makes me think a bit about Fernanda's post re: teaching kids at an early age Maybe there's a way to connect the two of these to create a concept around using animation to engage school children?
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